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Unveiling the Mido Multifort M Freeze: A Timeless Fusion of Tradition and Innovation

At the heart of the Multifort M Freeze lies the Swatch Group's Powermatic 80 movement....

Mido’s latest iteration of its iconic Multifort collection, the Multifort M Freeze, stands as a testament to the brand’s commitment to both tradition and innovation. Building upon the rich heritage of the Multifort, a timepiece renowned for its robustness since its inception in 1934, Mido has seamlessly blended 21st-century technical prowess with contemporary design sensibilities.

At the heart of the Multifort M Freeze lies the Swatch Group’s Powermatic 80 movement, a reliable powerhouse that ensures optimal performance in any environment. This movement, celebrated for its precision and longevity, underscores Mido’s dedication to providing accessible luxury without compromise.

The standout feature of the Multifort M Freeze is undoubtedly its captivating ice blue dial, a hue reminiscent of frozen landscapes, which has surged in popularity in recent times. Enhanced with a subtle gradient effect and adorned with vertical satin-brushed finishing, the dial exudes sophistication while paying homage to the original Multifort model. This meticulous attention to detail not only adds visual depth but also allows the dial to interact elegantly with light, akin to sunlight dancing upon an ice-covered lake.

Practicality meets aesthetics with the inclusion of circular and trapezoid cut-out indices treated with white Super-LumiNova, ensuring optimal legibility even in low-light conditions. The addition of a day-date complication housed within a rectangular frame adds both functionality and visual interest to the dial.

Encased within a 42mm stainless steel construction, the Multifort M Freeze boasts a sturdy yet refined presence on the wrist. With a water resistance of up to 100 meters and a sapphire crystal with anti-reflective treatment, this timepiece is ready to accompany its wearer on any adventure.

Further enhancing its versatility, the Multifort M Freeze comes equipped with a steel bracelet featuring a quick-release system, allowing for easy customization with alternative straps.

Priced at CHF 880, EUR 920, or USD 960, the Mido Multifort M Freeze represents exceptional value within the realm of Swiss-made timepieces.


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