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March LAB Unveils AM2 Titanium ‘Millésime March 2024’

With a titanium case boasting an octagonal silhouette, the AM2 Titanium exudes a bold and contemporary aesthetic. ...

Introducing the latest masterpiece from the esteemed March LAB, the AM2 Titanium “Millésime March 2024” chronicles the brand’s unwavering commitment to melding French horological tradition with the avant-garde essence of Los Angeles design culture. Crafted under the visionary stewardship of Alain Marhic and Jérôme Mage, this timepiece emerges as a testament to their relentless pursuit of excellence, encapsulating the essence of modern luxury.

With a titanium case boasting an octagonal silhouette, the AM2 Titanium exudes a bold and contemporary aesthetic. Its meticulously polished finishes and uniquely positioned crown at 4 o’clock serve as hallmarks of distinction, setting it apart from conventional timepieces. Despite its slender profile and lightweight composition, this horological marvel commands attention with its striking presence on the wrist.

Delving deeper into its intricacies, the grey monochromatic dial of the AM2 Titanium unveils a symphony of design elements. The dual-layered dial, adorned with Super-LumiNova accents and intricate hour indices, embodies a harmonious blend of form and function. The raised central layer, embellished with the brand’s signature striped motif, adds a touch of sophistication, while the fan-favorite step-framed date window evokes a sense of nostalgia.

Turning the timepiece over reveals a solid titanium caseback adorned with the brand’s iconic M logo, underscoring its pedigree and exclusivity. Powered by the Swiss-made G100 movement, meticulously assembled by March LAB watchmakers in France, this horological masterpiece exemplifies precision and reliability, with a commendable power reserve of approximately 68 hours.

A notable addition to the March LAB repertoire is the full titanium bracelet, featuring H-shaped brushed links and a vintage-inspired “jewellery clasp” closure. While its operation may require a moment of acclimation, its seamless integration with the overall aesthetic elevates the watch to new heights of sophistication.

Priced at EUR 2,295 and limited to just 133 pieces worldwide, the AM2 Titanium “Millésime March 2024” stands as a beacon of exclusivity and refinement in the realm of contemporary horology.


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