Hublot truly couldn’t care less about what other watchmakers are doing. That’s what makes them so interesting and despised. The brand is polarising not only because of their designs and manufacturing, but also their marketing. In saying that, the MP-10 Tourbillon Weight Energy System Titanium (a gross name) will surely annoy those who already dislike the brand.
Hublot are not the first brand to present a dial in quite this fashion, just look at the Urwerk UR-Special Projects, but they’ve certainly made it their own. While those Urwerk pieces utilise oblongs with sharp edges for their cases, the MP-10 Tourbillon is shaped like a smooth-cornered whiskey flask. The crown even works as the lid.
This piece has no dial, the new movement is fused with the dial, so it really is the dial. A dial with no hands, just four constantly rotating displays; the hours and minutes, circular power reserve, the seconds, and the tourbillon cage. It takes 592 components, two linear weights, and five years of research and development to reach this point so you can bet that there’s a patent pending for this mechanical configuration.
There’s a new winding system with two oscillating white gold weights sitting on either side of the architecture that wind the movement bi-directionally.
The downside is that it’s a chunky boy measuring in at 54 x 41.5 x 22.4mm, but with only 50 examples and a $396,000 AUD (CHF 250,000) price tag, it’s unlikely that many of us will ever wear this.
It’s costs and availability like this that bothers watch enthusiasts the most about Hublot, but in this case, at least it makes sense unlike the Big Bang Nespresso. At least someone is likely to actually buy one of these given its unique nature that doesn’t rely solely on being a gimmick.