In a remarkable move, the collaborative effort has given birth to the exquisite chocolate brown Royal Oak perpetual calendar, aptly named the “Cactus Jack” LE. Limited to a mere 200 pieces, this timepiece carries a hefty price tag of around $201,000. Yet, beyond its monetary value, this creation signifies a pivotal moment for both the watch industry and pop culture.
Travis Scott, renowned for his collaborations with Nike, McDonald’s, Helmut Lang, and Dior, extends his creative reach into the realm of luxury watches. Whether you’re a fan of his music or not, there’s no denying his unparalleled visibility in the entertainment industry. Teaming up with Audemars Piguet, Scott introduces a watch that not only pays homage to his label but also brings a fresh perspective to the watch space.
While the 41mm Royal Oak perpetual calendar doesn’t deviate drastically from its predecessors, it embodies a remix executed with precision. The incorporation of white gold hexagonal screws and a sapphire dial showcasing the openworked Calibre 5135 creates a captivating aesthetic. The rhodium-toned components blended with pink-gold hues add a touch of sophistication.
Travis Scott’s influence extends to the typography of the calendar and week indications, which mirror his hand-drawn model. Notably, the hand of the day subdial adopts the shape of Cactus Jack’s distinctive logo. However, the most striking nod to Scott’s aesthetic is the redesigned moon phase at six o’clock. Departing from the conventional representation, it features Cactus Jack’s iconic smiley face with a sewn-shut mouth, glowing blue in the dark. Contrastingly, other calendar indications, excluding the week indication, illuminate with a green luminescent material, creating a unique and enchanting effect at night.
Complementing this exceptional timepiece is a textured calfskin leather strap, making its debut for this particular complication. The pink gold folding clasp bears the engraved signatures of both Audemars Piguet and Travis Scott.
The collaboration extends beyond the wrist, with the two brands unveiling a curated collection of clothing and accessories. Exclusive items, including hoodies, T-shirts, jackets, pajamas, shorts, and caps, are available for purchase online via shop.travisscott.com.
In a commendable move, a portion of the profits from the collection’s sales will be directed towards a charity project or cause chosen by Travis Scott.