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Genesis X Gran Berlinetta VGT Roars into the Spotlight

In a dazzling spectacle at the 2023 Gran Turismo World Finals in Barcelona, the Genesis X Gran Berlinetta VGT took center stage....

In a dazzling spectacle at the 2023 Gran Turismo World Finals in Barcelona, the Genesis X Gran Berlinetta VGT took center stage, pushing the boundaries of the brand’s daring design language. This extreme concept car, created exclusively for Gran Turismo 7, not only showcases Genesis’ prowess in the virtual realm but also serves as a bold preview of design cues destined for future production cars.

Despite starting with a blank canvas, the North American design team at Genesis infused the very essence of the brand into this avant-garde project. The distinctive badge, forming the grille’s shape, and the two defining lines across the logo’s wings converge to craft the car’s unique light signature.

“Spot a Genesis on the road, and those two signature lines, both with the headlamps and the rear of the car, immediately resonate with people,” remarked John Krsteski, Senior Chief Designer of Genesis Design North America during the Barcelona unveiling. This philosophy, characterized by the dual lines, serves as the cornerstone of Genesis’ design ethos.

While retaining the customary Genesis grille, the X Gran Berlinetta VGT elevates it to new heights, with glowing parallel lines wrapping around the front and rear, mirroring the brand’s existing production models. Although distinctly different from a G70, this concept accentuates Genesis’ commitment to ‘athletic elegance,’ taking center stage in this high-performance marvel.

Diverging from Genesis’ styling cues, the X Gran Berlinetta VGT embraces classic lines reminiscent of 1960s Grand Touring Cars. Tony Chen, Exterior Manager of Genesis Design North America, explained, “We were heavily inspired by cars from the ’60s, specifically Grand Touring Cars.” The emphasis on a long dash-to-axle distance and a sweeping, elongated hood reflects the influence of classic design principles, creating a vehicle that cuts through the air with efficiency.

Within the X Gran Berlinetta VGT, a hybrid fusion of race car and luxury saloon emerges. The monocoque structure, visible yet adorned with meticulous diamond-stitching, seamlessly combines performance and opulence. Borrowing from the brand’s production cars, intricate details in the switchgear contribute to an overall sense of luxury. The steering wheel, drawing inspiration from the iconic PlayStation controller, adds a playful touch to the interior.

Unlike some radical Vision GT cars, the Genesis concept maintains a degree of realism. Powered not by hydrogen or supercapacitors, but a hybrid powertrain akin to hypercars, it signifies a meticulous approach to performance. The rigorous scrutiny of Polyphony Digital’s Real Driving Simulator prompted the Genesis team to delve deep into engineering considerations, ensuring the X Gran Berlinetta performs authentically in the gaming world.

Under its sleek bonnet, the X Gran Berlinetta VGT houses a front mid-mounted compact V6, boasting a redline of 10,000rpm. Genesis aims for a maximum output of 1,071hp and 986lb ft of torque, with the internal combustion engine contributing 859bhp and 790lb ft, complemented by a Yasa e-motor adding 198bhp and 196lb ft.

While the likelihood of the X Gran Berlinetta VGT hitting production is slim, the design team emphasizes that elements of this visionary concept will shape future production cars. The iconic crest grille, the dual lines, and the distinctive parabolic gesture are set to evolve and leave their mark on upcoming Genesis vehicles.

Mark your calendars; the Genesis X Gran Berlinetta VGT is set to make its debut in the digital realm of Gran Turismo 7 in January 2024.


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