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Reviving Iconic Elegance: Porsche Design’s Chronograph 1 Utility Limited Edition

Porsche Design pays homage to its legendary roots with the Chronograph 1 Utility Limited Edition....

In 1972, Porsche Design took its first stride into the world of product creation with the launch of a wristwatch designed by the brilliant Ferdinand Alexander Porsche. This pioneering timepiece was more than just a watch; it was a radical expression of the design philosophy “form follows function.” Over four decades later, Porsche Design pays homage to its legendary roots with the Chronograph 1 Utility Limited Edition, a timepiece that brilliantly resurrects the spirit of the iconic 1970s Military Chronograph.

The original piece swiftly captured attention with its bold design and anti-reflective black coating, an industry first. Pieces were popular with the West German Bundeswehr and the U.S. Air Force flying squadron. These military versions were distinguished by a red circular 3H symbol, signifying the use of tritium, and featured the word “Military” in place of the Orfina and PD logos. Today, these military models are highly sought-after among collectors.

All images credited to Porsche Design

This year, Porsche Design reintroduces the vintage-inspired watch as the Chronograph 1 Utility Limited Edition, a respectful nod to its military legacy, even though its calling is civilian. The 40.8mm x 14mm case, consistent in shape with previous models, is now crafted from Porsche Design’s exclusive titanium carbide material – a first for a PD watch without direct ties to a Porsche sports car. This matte, scratch-resistant, lightweight, and hypoallergenic material offers a utilitarian allure. The crown, pushers, and case back are coated in sleek black.

The matte black dial of the Chronograph 1 Utility takes center stage, echoing the design elements of vintage military timepieces. The 3H logo gives way to an identically shaped TiC mention (for titanium carbide), and the word “Utility” replaces “Military.” The U.S. Air Force’s tiger’s head logo makes room for a screaming marmot, known as “Mankei” in Pinzgau, Austria. Bold red accents, legible hands, and markers complete the dial, with two dots at 12 o’clock ensuring easy orientation in the dark. Thicker second and minute numerals enhance readability.

The solid case back houses the COSC-certified caliber WERK 01.240, an in-house automatic flyback chronograph. This feature-rich movement pays tribute to the brand’s heritage and commitment to precision.

Embracing its military ties, the Chronograph 1 Utility is complemented by a BUND-inspired leather strap. Additionally, an interchangeable white textile strap, featuring the coordinates of the F.A.T. Ice Race in Zell am See, is included, providing a touch of versatility and style.

The Porsche Design Chronograph 1 Utility Limited Edition is now available for pre-order on the brand’s website and will be in Porsche Design Stores worldwide and select watch retailers starting January 15, 2024. Priced at EUR 11,950 and limited to just 250 pieces, this is an opportunity to own a piece of Porsche Design history. For more information, visit Porsche Design’s official website.


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