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Unveiling the All-New Doxa SUB 300β Sharkhunter: A Dive into Streetwear Sophistication

Get ready to dive into a world where horology meets streetwear with the Doxa SUB 300β Sharkhunter....

Get ready to dive into a world where horology meets streetwear with the Doxa SUB 300β Sharkhunter – a watch that’s rewriting the rules of both style and function. Imagine a timepiece that combines the rugged spirit of a deep-sea adventurer with the bold attitude of a street fashion icon. That’s exactly what Doxa has achieved with their latest creation.

Picture a car that exudes an air of mystery and power with its entirely blacked-out exterior – that’s the ‘murdered-out’ concept borrowed from the auto scene. Doxa takes this edgy idea and translates it into a wrist-bound work of art. The SUB 300β Sharkhunter boasts a sleek matte black ceramic case that not only keeps things feather-light but also adds an element of stealthy sophistication. But here’s where things get interesting: the watch isn’t satisfied with just being incognito. It adds a touch of extravagance with 18k 3N gold accents on the bezel and crown. It’s like pairing a classic tuxedo with a pair of stylish sneakers – unexpected and undeniably cool.

Imagine the texture of freshly laid asphalt – that’s the vibe you get from its rough-textured black dial. And just when you think you’ve seen it all, Doxa throws in a curveball – the dial printing and the date display are mysteriously blacked out, adding an enigmatic aura to the watch. Sure, it might make telling the time a tad more challenging, but who needs easy when you’re rocking the epitome of street-smart style?

Despite its runway-worthy appearance, the SUB 300β Sharkhunter doesn’t shy away from its diving heritage. It’s still got the chops to take the plunge, diving confidently down to 300 meters. The cushion case, measuring 42.5mm, offers a comfortable fit that’s perfect for both adventure and everyday wear. The watch even features Doxa’s signature bezel insert, sporting the ingenious depth and time design that divers rely on to resurface safely. And thanks to a slimmed-down profile, this watch slips effortlessly under cuffs and wetsuits alike.

Behind the scenes, or rather behind the solid titanium caseback, lies the COSC-certified Sellita SW200 movement – the powerhouse that keeps this watch ticking with precision. With a smooth 4Hz beat rate and a 38-hour power reserve, this movement ensures you’re always on time, no matter where your adventures take you. It’s the engine that propels the SUB 300β Sharkhunter’s performance, and it’s ready for whatever you throw its way.

These are available from October 2023 for CHF 6,950 (US$9,950) from any Doxa retailer both online and off. 

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