Angeline Jolie teased her very own clothing collective, Atelier Jolie, with the creation of the Instagram profile, @atelierjolieofficial, on Wednesday. There isn’t a lot of information about the upcoming brand but we do know that it’s an attempt to “democratise the fashion industry” among other things.
The basis of Atelier Jolie is to provide an online resource to assist the sourcing of garment makers making use of deadstock and vintage materials to create one-of-a-kind pieces.
As Jolie herself explained, “Atelier Jolie is a place for creative people to collaborate with a skilled and diverse family of expert tailors, pattern makers and artisans from around the world.
“It stems from my appreciation and deep respect for the many tailors and makers I’ve worked with over the years, a desire to make use of the high-quality vintage material and deadstock fabric already available, and also to cultivate more self-expression.”
Atelier Jolie will essentially act as a liaison between creatives and consumers with a particular emphasis on highlighting and supporting those creatives through apprenticeships and spotlights.
The website writes that it “will bring together a diverse team, including apprenticeships for refugees and other talented, underappreciated groups, with positions of dignity based on skill.”
The project will not officially launch until Fall 2023 (Spring 2023 for us Down Under).
According to PEOPLE, the endeavour “has been years in the making. [Jolie] wants the focus to be about respecting and putting forward the people who rarely get credited for making the clothes, fabrics, and embroideries.”
Jolie has long been actively involved in refugee work with the UN Refugee Agency and is no stranger to the fashion world. Jolie is known for her sustainable approach to fashion, often wearing vintage pieces and passing them to her daughters to wear on red carpet events.