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TAG Heuer’s 2023 LVMH Watch Week Novelties

LVMH Watch Week 2023 has given TAG Heuer the opportunity to tap into nostalgia and their rich motorsport history....

TAG Heuer have given us a whole slew of releases for 2023’s LVMH Watch Week. While they did release three new mechanical watches, they also released three new models for their Connected Calibre E4 smartwatches. TAG have been going harder into the smartwatch market than most of their competitors understanding that it’s a larger market than those for mechanical watches. Blasphemy, we know, but it’s true. 

The new smartwatches are not that interesting, two are 42mm variants of the E4 (previously only 45mm) with some added features. One is in black titanium, the other is the Golf Edition with added features specific for golfers. The third is a 45mm sport variant with a new strap featuring mesh inserts to improve skin breathability. 

With those out of the way, let’s look at what we’re all here for, the mechanical watches. 

Monza Flyback Chronometer

This year TAG Heuer have hit the nostalgia train hard. First stop is the new ultra-sporty Monza. The 42mm watch is made from ultra-lightweight resistant carbon with a skeletonised black dial. One of the more interesting aspects of the dial is the translucent fumé blue sapphire crystal chronograph counter and permanent second counter at 3 and 6 o’clock respectively.

Powered by the Calibre Heuer 02 Flyback movement, the watch offers three functions designed specifically for racing. That’s the chronograph, the tachymeter scale to measure average speed for 1km or 1 mile distance, and the pulsometer, to determine one’s heartrate per minute. 

Add some red details across the dial and you’ve got a winning design evoking “exhilarating speed and racing hearts.” 

Frédéric Arnault, CEO of TAG Heuer said, “We are delighted to reintroduce the TAG Heuer Monza, one of our most important designs that holds such rich and historic motorsport heritage. The 2023 TAG Heuer Monza is a very special reinterpretation of its famed ancestor, in which its unmistakable racing spirit comes alive in a bold and resolutely modern way, showcasing TAG Heuer’s most advanced expertise in dial design and performance timekeeping.” 

Priced at $13,850 USD, it will see release in late January. 

Carrera Chronograph 60th Anniversary Edition

Speaking of nostalgia, TAG Heuer have unveiled an anniversary edition of one of their most famous pieces, the Carrera. This one takes inspiration directly from the 1960s 2447 SN with the ever sought after panda dial. 

While the original featured a hand-wound Valjoux movement, this new Carrera is equipped with the Heuer 02, TAG’s 80-hour in-house automatic chronograph calibre same as the Monza which you can see through the sapphire crystal caseback. 

While this is a modern reinterpretation of the classic, it manages to keep many of its vintage motifs, like the pushers. In addition, the ‘glass box’ sapphire crystal, beige lume, and slimline tension around the outer edge help keep that vintage feel. 

Priced at $7,400 USD and limited to 600 pieces, this piece sold out almost as soon as it was available. 

Aquaracer Professional 200 Solargraph

Building on last year’s Solargraph, this year’s 40mm solar-powered piece is encased in titanium. While the titanium is nice, they’ve really focused on improving the solar-powered battery. 

To put this together, TAG Heuer partnered with Manufacture La Joux-Perret in Switzerland to develop the TH50-00 calibre. According to TAG Heuer, “A two-minute exposure to direct sunlight is enough to power the watch for an entire day,” which is quite impressive. But if you’re thinking more long-term, have no fear because once it’s fully charged “after less than 20 hours in the sun, the watch can run for up to six months with no light exposure.” This movement is exclusive to TAG Heuer and comes with a five-year warranty. 

Retailing for $3,050 USD, it will hit shelves in February. 

For more, check out Seiko’s 110 year celebration.


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