Legendary AFL player, Lance ‘Buddy’ Franklin, has teamed up with ZENITH to design an exclusive DEFY Extreme inspired by the Australian outback. The bespoke timepiece will be auctioned with proceeds going to support the work of The Australian Literacy and Numeracy Foundation, something close to Franklin’s heart.
The watch itself is a bespoke version of the DEFY Extreme model. Primarily, this has been expressed through the sapphire dial crafted in a custom colour, “Ulura,” with texturization on the counter inspired by the sandstone of the sacred site, Uluru.
Powering the watch is the El Primero 21 calibre, with an automatic chronograph precise to 1/100th of a second with two independent escapements beating at 36’000 VpH and 360,000 VpH.
This movement is encased in titanium and rose gold with three bracelet and strap options: a black rubber strap with a triple folding clasp, a Velcro strap with a buckle, and a metal bracelet with a folding clasp. A strap for every occasion whether you’re dressing up or going on an adventure Bilbo Baggins style.





Only two pieces are being produced, one for Buddy himself, and the other is to be auctioned on loupethis.com with the proceeds going to the Australian Literacy and Numeracy Foundation. Think about it, it could just be you and Buddy Franklin that own one of these. Now that’s a conversation starter.
The Foundation helps those in Australia’s most marginalised communities, including Indigenous Australians. Buddy Franklin comes from an Indigenous background himself, which is why he wants to do some good by helping these communities gain essential literacy, language, and communication skills.
The proceeds from the auction will go to ALNF’s work in Alice Springs to provide hundreds of children and young people with Literacy Packs that are full of brand-new essential learning supplies and engaging books.
The watch will be available to bid on at loupethis.com from Monday 31st October to Monday 7th November.
At A Glance
Movement: El Primero 9004 automatic
Frequency: 36,000 VpH (5 Hz)
Power reserve: min. 50 hours
Functions: 1/100th of a second chronograph functions. Chronograph power-reserve indication at 12 o’clock. Hours and minutes in the centre. Small seconds at 9 o’clock, Central chronograph hand that makes one turn each second, 30-minute counter at 3 o’clock, 60-second counter at 6 o’clock
Finishes: Gold colored main plate on movement + Special Gold colored oscillating weight with satined finishings
Material: Brushed titanium case with rose gold pushers protectors & dodecagonal bezel
Water resistance: 20 ATM
Dial: Tinted sapphire with “Uluru” texturisation
Hour markers: Gold-plated, faceted and coated with ” SuperLuminova SLN C1
Hands: Gold -plated, faceted and coated with ” SuperLuminova SLN C1
Bracelet & Buckle: 1 Black Rubber with triple folding clasp, 1 Metal bracelet with folding clasp and 1 Velcro strap with buckle

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