If you’ve ever wanted a Rolex, might we suggest a trip to the UK? Why? Because it could be up to 32% cheaper to do so compared to buying one in the U.S. This is one of those weird things that has happened due to the current geopolitical environment that has produced a lack of pricing parity between regions for luxury goods.
WatchPro noted that this is all happening despite Rolex’s best efforts to achieve price parity by raising their UK prices by 7% in September. Essentially, this is occurring mostly because of the huge drop in value of the British Pound. In practice, this has meant that there is an average 17.875% difference in price compared to the U.S without the VAT rebates.
With the new proposed changes in VAT (Value-Added Tax) legislation, this difference could grow up to 32%. Documents published alongside the Chancellor of the Exchequer, Kwasi Kwarteng’s mini-budget, the UK is planning to reintroduce VAT-free shopping for international tourists. If this happens, you could be looking at an average discount of 31.25% across eight models.
The best deals you can get are for an Air-King ref. 126900 with a price difference of $2,537 USD, and the DateJust ref. 126300 has a price difference of $2,814 USD. Considering the Aussie dollarydoo is stronger than the UK’s right now, it’s the perfect time for a holiday, and maybe a Rolex to commemorate the occasion?
For more, check out the new Marstimer from Omega.
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