Ever been curious as to who the biggest players in luxury watchmaking are? Morgan Stanley and LuxeConsult have the answers.
According to the report, watch export figures published by the Federation of the Swiss Watch Industry saw figures reach an all-time high of CHF 22.3 billion. Most of that was just wristwatches, and by most, I mean CHF 21.2 billion of it was due to wristwatches.
The report also shows that the industry has returned to a pre-Covid level of sales. Exports are up 31.2% compared to 2020 and are actually 2.7% higher than 2019. Luxury just didn’t get hit by the pandemic the same way everything else did.
A fun little titbit is that Audemars Piguet has for the first time since the report was first published, overtaken Patek Philippe. AP turned over CHF 1.58 billion in 2020 while Patek Philippe turned over CHF 1.53 billion.
Anyway, here’s the list:
1. Rolex
2. Cartier
3. Omega
4. Audemars Piguet
5. Longines
6. Patek Philippe
7. Richard Mille
8. Tissot
9. IWC
10. TAG Heuer
11. Breitling
12. Hublot
13. Vacheron Constantin
14. Jaeger-LeCoultre
15. Tudor
16. Officine Panerai
17. Van Cleef & Arels Watches
18. Chopard
19. Hermes
20. Bulgari
Check out the report for more information.
For more watch news, check out why buying a Rolex might be a better investment than gold.
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