The 20 Best Selling Watch Brands Have Been Revealed

Ever been curious as to who the biggest players in luxury watchmaking are? Morgan Stanley and LuxeConsult have the answers. ...

Ever been curious as to who the biggest players in luxury watchmaking are?  Morgan Stanley and LuxeConsult have the answers.

According to the report, watch export figures published by the Federation of the Swiss Watch Industry saw figures reach an all-time high of CHF 22.3 billion. Most of that was just wristwatches, and by most, I mean CHF 21.2 billion of it was due to wristwatches.

The report also shows that the industry has returned to a pre-Covid level of sales. Exports are up 31.2% compared to 2020 and are actually 2.7% higher than 2019. Luxury just didn’t get hit by the pandemic the same way everything else did.

A fun little titbit is that Audemars Piguet has for the first time since the report was first published, overtaken Patek Philippe. AP turned over CHF 1.58 billion in 2020 while Patek Philippe turned over CHF 1.53 billion.

Anyway, here’s the list:

1. Rolex

2. Cartier

Credit: Cartier

3. Omega

Credit: Omega

4. Audemars Piguet

Credit: Audemars Piguet

5. Longines

Credit: Longines

6. Patek Philippe

Ref. 5711/1A-014 | Credit: Patek Philippe

7. Richard Mille

Credit: Richard Mille

8. Tissot

Credit: Tissot

9. IWC

Credit: IWC

10. TAG Heuer

Credit: TAG Heuer

11. Breitling

Credit: Breitling

12. Hublot

Left to Right: Ref. 418.EX.5107.RX.MXM21, Ref. 418.HX.2001.RX.MXM21, Ref. 418.FX.8007.RX.MXM21 | Credit: Hublot

13. Vacheron Constantin

Ref. 6000V/110R-B733 | Credit: Vacheron Constantin

14. Jaeger-LeCoultre

Ref. Q7103420 | Credit: Oracle of Time

15. Tudor

Credit: Tudor

16. Officine Panerai

Credit: Panerai

17. Van Cleef & Arels Watches

Credit: Van Cleef & Arpels

18. Chopard

Credit: Chopard

19. Hermes

Credit: Hermes

20. Bulgari

Credit: Bulgari

Check out the report for more information. 

For more watch news, check out why buying a Rolex might be a better investment than gold.


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