
The Rolls-Royce CEO claimed that the pandemic actually assisted the luxury carmaker achieve their biggest sales year yet.
Torsten Müller-Otvös, the Rolls-Royce CEO, claimed that the company’s cars are flying out of the factory in large part because of the pandemic, not despite it. This is because Müller-Otvös believes the pandemic has caused a shift in perspective.
As Müller-Otvös told the Financial Times,
“Quite a lot of people witnessed people in their community dying from COVID, that makes them think life can be short, and you'd better live now than postpone it to a later date… That also has helped [Rolls-Royce sales] quite massively.”
Rolls-Royce had its biggest sale year yet with 5,586 cars sold in 2021, which is up 49% from 2020. This phenomenon isn’t isolated to just Rolls-Royce but to the luxury market in general as most luxury brands had surprisingly strong sales during the pandemic.

In 2019, the personal luxury goods market reported a record year for sales at €281 billion (approx. $441 billion AUD). 2020 obviously saw a dip in sales with Bain & Company reporting sales of €220 billion. But 2021 has already seen the market recover and estimates expect the market to exceed the record set by 2019 with sales of €283 billion!

Rolls-Royce say that the bulk of their sales were from the 2021 Ghost and Cullinan which start at $314,000 USD and $336,000 USD respectively, according to the Financial Times.
The people buying these cars are on average 43 years old with 30% of sales coming from the Americas and China. 20% came from Europe and 10% from the Middle East.
“All markets were booming worldwide. That is something I’ve never seen before,” said Müller-Otvös.

Mercedes Upgrades in Monaco Take W14 From “Awful” to “Not Good”
The Mercedes tested out the W14s new upgrades at the Monaco Grand Prix which have shown tenative signs of improvement.

Mercedes Unveil Their New Concept W14 at Monaco
It’s goodbye to the zero-sidepod concept and hello the new concept W14. Will it be enough to bridge the gap?

AP’s Next Marvel Collab: Royal Oak Concept Tourbillon “Spider-Man” 42mm
It’s safe to say that the new AP Royal Oak Concept Tourbillon “Spider-Man” is a step up from the previous “Black Panther” Royal Oak.

Everything You Need to Know About Honda’s Return to F1
Honda’s return to F1 will effect not just Aston Martin, but other teams on the grid as well.

Rimac Nevera Breaks 23 Performance Records in One Day
The Croatian made hypercar, the Rimac Nevera, has smashed records and even its own advertsied performance spec.

The Best Outfits on the 2023 Cannes Film Festival Red Carpet
The stars are out at the 2023 Cannes Film Festival but who shone the brightest?