Located in Le Brassus, Switzerland, the new Hotel de Horlogers has been described as a “watchmakers hotel” inspired by AP’s history.
Designed by the Danish architecture firm, Bjark Ingels Group (BIG) and realised by CCHE, the new hotel features a Z-shaped structure seamlessly integrated into the surrounding landscape through the use of five ramps. That landscape consists of the beautiful Swiss Alps so that means you’ve got sloping roofs to mirror the slopes. These sloped roofs allow you direct access to the countryside or the slopes.
The 6,300 square-metre Hotel des Horlogers will have 45 rooms, eight junior suites, and two suites for guests. The structure itself is built from locally-sourced wood and stone.
The aim to be able to blend business and pleasure as the hotel also comes with features like conference rooms but also what you would expect from a hotel: three restaurants, coffee lounge, bar, and a wellness area.
You also get to enjoy the Musée Atelier Audemars Piguet, a museum dedicated to all things AP. The museum itself is an architectural marvel with its spiral shape. Inside you will discover unprecedented access to restored atelier turned workshops. You actually get to see watchmakers work while exploring the 300+ timepieces stored there. Essentially, this is a watch lovers wet dream.
The Hotel des Horologers will open in March 2022.
