Since the release of House of Gucci in the U.S., members of the Gucci family have found issue with the film and have released a furious statement over their family’s portrayal in the film.
The Gucci family claims that they are “a bit disconcerted” about their inaccurate portrayal in Ridley Scott’s House of Gucci. The statement came from Italian news source ANSA, which Variety have provided a translation. Here’s what they had to say in a statement:
They continued to call the film insulting, as they claim the film adds “a tone and an attitude to the protagonists of the well-known events that never belonged to them. This is extremely painful from a human point of view and an insult to the legacy on which the brand is built today.”
The Gucci family take large issue with the way Lady Gaga’s character, Patrizia Reggiani, “is portrayed not just in the film, but also in statements from cast members, as a victim trying to survive in a male and male chauvinist corporate culture.”
“This couldn’t be further from the truth.”
The Gucci family claims that during the 70-year period whilst Gucci was still a family run business, it was “an inclusive company.” They go on to say that during the 1980s, when film is set, “there were several women who held top positions.” These weren’t all family members either, as the president of Gucci America, the head of Global PR and communications, and a member of the board of directors of Gucci America were all women.
“Gucci is a family that lives honoring the work of its ancestors, whose memory does not deserve to be disturbed to stage a spectacle that is untrue and which does not do justice to its protagonists… the members of the Gucci family reserve the right to take action to protect the name, image and dignity of themselves and their loved ones.”
So big lawsuit then? No, so far there hasn’t been any legal action.
Patrizia made a statement to the Associated Press not long ago accusing Ridley Scott of “stealing the identity of a family to make a profit.”
Scott dismissed these statements on BBC Radio 4’ Today show, “I don’t engage with that. You have to remember that one Gucci was murdered and another went to jail for tax evasion, so you can’t be talking to me about making a profit. As soon as you do that you become part of the public domain.”
For the true story about what Patrizia did to earn her nickname the ‘Black Widow’, check out our article on Patrizia Reggiani’s story.
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