Chito x Givenchy will coincide with the release of Givenchy’s Spring 2022 pre-collection, and it is with the help of 24-year-old artist, Chito, that they bring to us 15 NFTs.
Givenchy Creative Director, Matthew Williams, has been heavily pushing Givenchy into the digital space since he joined the fashion house in 2020. Since Chito and Givenchy’s previous collaboration during their Spring/Summer 2022 pre-collection, they’ve decided to work together once again.
Williams said in a press release,
The NFTs themselves feature the same graphic designs as are found on the Givenchy Spring 2022 collection. These designs often evoke pop-art, air-brushed characters, and symbols including Chito’s signature Truehearted. Chito’s graffiti style mixed with the luxury of Givenchy make this one of the more fascinating collaborations.
The Chito x Givenchy NFTs will go on auction of Tuesday 23 November for one week. A portion of the proceeds from the auction will be donated to the Ocean Clean-up. The Ocean Clean-up is a Dutch non-profit that is developing technology to extract plastic pollution from the ocean.
To coincide with the environmental message, Givenchy have also said in a press release that the NFTs will be on the Polygon network, a blockchain that uses less power than its competitors, thereby reducing many of the environmental impacts of NFTs.
If you’re into NFTs, check out what the backlash has been, especially surrounding their environmental impact.
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