The two brands have realised that shapewear is a growing product category, and it’s one that is still morphing. Shapewear is moving from “innerwear” to something closer to loungewear and even activewear in some respects.
Alright so what even is going on here? The collection draws inspiration from Karl Lagerfeld’s 1979 archival Fendi collection. This where the colours, twisted tube tops, and tight sashes come from.
The set stays true to the form of SKIMS, making this a proper collaboration, taking the strengths from both brands and fusing them together.