Ryan Gosling has literally never done a brand deal before but it looks like he’s trying new things as he is now the new brand ambassador for TAG Heuer. With this announcement, the watchmaker have also released the new Carrera Three Hands collection.
The company have released a new campaign shot by award-winning photographer, Pari Dukovic, and it looks stunning. If you ever saw Gosling in Drive and fell in love with the soundtrack, then this campaign will certainly get you going a bit as it just feels like a hazy synth track.
Now the collection itself focuses on four key models – the Carrera Twin-Time Date 41mm, the Carrera Day Date 41mm, the Carrera Date 39mm, and the Carrera Date 29mm. It’s all clean lines and simple design that draws from TAG Heuer’s automotive history.
The Carrera is a historical watch that was first introduced in 1963. It was designed to be as legible as possible and to be integrated into the brand’s racing stopwatch history by making it into a wrist-worn chronograph instrument.
The interesting part with these new Carrera’s is that none of them feature that signature chronograph. That being said, they are still incredibly legible and stylish.
All the new references have four sunray brushed dials that are either blue, black, or silver. All the dials also feature applied, polished indices. They also all feature a domed and bevelled sapphire crystal with AR coating and a screwed-down sapphire crystal caseback that shows off the TAG Heuer Calibre 5 automatic movement. The movement provides a power reserve of 38 hours which is a bit underwhelming.
They’re all quite similar in design and the differences really simply come down to the case size and position of the complications. They’re all quite stunning if not a little underpowered.
This simplicity is something that Gosling says he loves, “I appreciate the timeless design. I like clean and simple design generally. Growing up, we lived on a pretty tight budget. I gravitated towards things that were simple and timeless so I didn’t have to think about keeping up with trends.”
These watches are on sale now with prices that range from $3,350 AUD to $4,750 AUD.