Swatch are sick of the binary ways in which people think about watches and so are asking people to think outside the box and let colour into their lives. Introducing the BIG BOLD PLANETS collection.
Each watch in this collection has a 47mm case, quartz movement, and textured matte silicon strap in either black or a corresponding colour. The differences between each watch in the Big Bold Planet collection is their colour and design.
The first is the blue Second Home (ref. SB01N101). The blue is designed to evoke the beauty of our blue planet, Earth. The dial features a little Saturn like planet on the dial, which is a little confusing as the watch is supposed to represent the Earth. Also, the only hour marker to receive a number is the 2 o’clock position. There are two options for straps in two different shades of blue. The colour itself is very lush and the design of the dial is blocky and appropriately sci-fi themed. It’s a very playful watch, but then, all of the watches in the Big Bold Planet collection are.
The orange OOPS! (ref. SB01B127) is said by Swatch to be representative of “warmth, encouragement, and change, as well as freedom of expression.” It is kinda funny that this warmth is paired with an image of the sun, which is warm, but could probably more accurately be described as incredibly hot. It’s pedantic, I know. Aside from that, this watch has a very fun design, making use of painted numbered hour markers at 1, 3, 5, 7, and 8 o’clock positions and physical markers are used for the rest. The orange and black work really well together here and this might be one of the highlights of the Big Bold Planet Collection.
The purple Touchdown (ref. SB01B126), according to Seiko, is the “colour of creativity, mystery and magic: everything you need to write your own science fiction story.” This is a funky watch and does feel very creative. It feels like a watch a sci-fi fan would enjoy very much. The dial is reminiscent of a countdown to either take-off, or as the dial says, to contact. The purple and black work great too in a surprisingly more effective way than the AP Royal Oak Black Panther. The astronaut on the dial also feels very appropriate here. Thematically, this watch works the best in the collection.
The green Come In Peace! (ref. SB01B125) “represents a futuristic vision and new life.” The dial looks a little like an old-school Roswell-esque UFO which is a very nice touch. However, it feels like more of a missed opportunity as it doesn’t lean that heavily into the alien theme but if they did that it might stick out in comparison to the rest of the Big Bold Planet collection.
Each watch is available via Swatch’s website and are each priced at $210 AUD.
In other watch news, Hublot just launched a new Big Bang in collaboration with DJ Snake.