The mission is helmed by billionaire and pilot, Jared Isaacman, the man behind Inspiration 4 the program taking these people to space. Inspiration 4 is said to represent a “new era for human spaceflight and exploration” and is set to launch a SpaceX Dragon from Kennedy Space Centre in Florida in September.
Once the flight is over the watches will be auctioned off to raise funds for St. Jude Children’s Hospital in Memphis. Each chronograph is said to represent one of the four values of the mission: Leadership, Hope, Generosity, and Prosperity.