One would think that the collection would be more classic in design given the name but no, the collection is vibrant, colourful and reminiscent of pop art.
In typical Ocean style, the release of the brand is unusual. Instead of opting for a digital-first strategy that is common with most start-ups nowadays, Homer is arriving with a physical store in the jewellery district of Manhattan. You have to buy it physically or over the phone.
Ocean’s original name was Christopher “Lonny” Breaux, a name with history that he is well aware of. “It’s never lost on me that my surname is a by-product of slavery in the US,” said Ocean. “It’s never lost on me that I don’t have access to my real name. I can’t trace my heritage back that far, which is why I am interested in creating things that are mine, stay mine and belong to my family. Things that I can pass on.” The history aspect of the brand begins to make more sense with this knowledge.
Check out the full interview at The Financial Times.