It’s just one of the 40 AP Royal Oak’s customised by MAD Paris that is set to be released this year.
Looking at this watch, it’s a thing of chrome beauty. It looks to be made completely from brushed stainless steel and it provides such a striking look.
It’s very minimal, getting rid of even the hour markers on the dial. MAD Paris watches have never been known for their usability rather they focus on the statement they make. When we looked at a few of MAD Paris’ Rolex’s you can see that some are almost completely useless for telling the time.
But this one, the 1017 ALYX 9SM, looks incredibly stylish, sleek, and classy. It removes the original Tapisserie dial in favour of the completely smooth surface we now see. It does keep the Royal Oak’s classic case shape but that is really all they kept.
On the bracelet they’ve dropped AP’s usual clasp for a Cobra Belt-inspired one. This clasp has been dipped in two-tone silver and gold stainless steel.
This 41mm watch arrives in a MAD Paris pelican case and is priced at a very modest $81,000 USD ($110,000 AUD).