It’s not like the watch hasn’t been a success either. When AP created the first one-off version of the watch, it sold for $5.2 million USD, more than 30 times its retail price. And according to Bennahmias, the criticism the watch has received online is “cute”. He told Prestige, “I find these very cute, because you have that tiny portion of people coming after us no matter what. But we sold 150 watches in five days. That’s never happened before.”
So, what do we know, really? The watch has sold like hot cakes despite it looking like a toy but maybe it’s just that the Marvel brand is so strong with many diehard fans willing spend anything on a piece of haute horology with their favourite character on it? All we’re doing here is hoping that the next few Marvel themed watches will be an improvement on the Black Panther variant but we will just have to wait and see.