This new deal is a big deal for the crypto market as F1 is a very popular sport and now this new deal, Crypto.com will have trackside billboard real estate for the rest of the 2021 season.
Crypto.com first gained entry into Formula 1 when they announced a partnership with the Aston Martin Cognizant F1 Team. Interestingly enough, this collaboration produced NFTs for the team’s first moments on track as Aston Martin.
Crypto.com CEO, Steve Kalifowitz, said of the collaboration,