In celebration of the 30th anniversary of Sonic the Hedgehog, Seiko have announced a limited edition Sonic-themed watch.
Sonic fans, if you’re ready to be disappointed yet again, then here you go. This kind of goofy and silly looking watch is kind of perfect while at the same time being terrible. So it’s a perfect amalgamation of the Sonic games.
Someone with no regard for style and a passion for the blue blur will love this watch. There are only 3,000 pieces so only 3,000 people will have something this tacky on their wrists.
The watch is based on the Green Hill Zone stage from the first Sonic the Hedgehog game (and every second Sonic game since). It makes sense, it’s Sonic’s most iconic and famous stage and given that it’s an anniversary edition, designing the dial after Sonic’s first ever stage is appropriate. But if this is for Sonic fans then Seiko should know that they have been sick of Green Hill Zone for a while now.
The good parts of the dial relate to Sonic’s positioning. It looks like he’s about to run a loop around the dial, much like he does in the games. There is plenty of thought put into this watch, but does that make it look good? In my opinion, no. The concept is just well executed, and for many, this probably makes the watch for them. That’s fine, it’s just not for me.
Apart from the dial, the watch is actually pretty nice. The bracelet and case are standard stainless steel giving the watch an appropriate sporty feel. The case back features an engraving of the serial number between 1 and 3,000 which is a nice touch. The box the watch comes in too is pretty nice and simple.
At least this won’t cost you an arm and a leg. The watch is available for pre-order in Japan for ¥54,780 ($530 USD) and should start shipping in August.