MAD Paris customise premium watches from brands like Patek Phillipe, Audermars Piguet, and of course, Rolex to make something truly unique for each wearer (and adding a bit to the price tag!) They are incredibly exclusive too, only making watches upon order.
What mad man created this? You can thank Pierre Lhereux for founding the company in 2006. Their aim has been to provide a one-of-a-kind luxury that their competitors can’t offer. Thought having a Rolex was exclusive enough? Try a custom Rolex to really set you apart from the crowd. Want your watch completely covered in precious stones? MAD are your people. The people at MAD took the knowledge and experience they learnt during their time with the big watchmakers in Geneva and used this to create upcycled and custom watches that are unique from their original models. MAD’s watches have been worn by superstars like Drake and designer Virgil Abloh. Not a bad crowd to be rubbing shoulders with.