There’s much to be said about Conor McGregor. The MMA Fighter has been described as a self-promotion and marketing pioneer. Formerly known as Ireland’s favourite son, now one of the richest and most notable athletes in the world. There are many words that have become synonymous with Conor McGregor: Bastard, Loudmouth, Arrogant, Superstar.


Everyone has an opinion on Conor McGregor.

Loved and hated, the Irish MMA fighter is one of the most watched athletes of all timeknown for his lightning fast knockouts and colourful personality.

Just before his fight with Dustin Poirier, The Notorious One captured the attention of the Instagram world all over again.

“New watch, new suit, new whip alert”

$4m(Australian) in new items, shown off in a 10-image carousel.

 Two watches by Jacob and Co.

The vehicle a Rolls Royce Dawn

The suits from Conor McGregor’s personal brand  Let’s break them down.

Jacob and Co.

AudemarsPiguet, Patek Phillipe, Richard Mille and Patek Phillipe are the well-known brands of the watch world. The shape, designs and heritage of the Royal Oak, Nautilus and Submariner have been well established.

Yet what Conor was flaunting on his wrist, was made for those in the know, the Jacob and Co. Astronomia.

Not for the faint hearted the New York luxury jeweller established itself in 1986 with production of watches beginning in 2002. Loud, audacious, sparkling, jaw-dropping and stunning works of art.Conor paraded two new pieces in his collection. 

Jacob & Co. Astronomia Tourbillon Baguette in Rose Gold

This Jacob & Co. Astronomia Tourbillon Baguette watch in Rose Gold is worth $1.3 mil. Its case is space 50mm, the display rotates around the dial every 20 minutes and features a hand painted Earth globe.It’s not small, it’s certainly not subtle and it’s not made to easily fit under the cuff of a suit.

In the world of watches, this is what we like to call“a statement piece.”

The Tourbillon Baguette watch is limited to 18 watches worldwide.

It has 178 baguette diamonds, a bezel set with 100 baguette diamonds, a crown set with 14 baguette diamonds and a cabochon-cut diamond.

Enough to blind you if you look at it under the sunlight.

Rasputin Tourbillon in White Gold

Raunchy, bold adventurous, and audacious: This watch represents everything Jacob and Co. tries to target.

At 47.6mm the second watch by Jacob and Co. Conor added to his collection is a touch smaller than the Astronomia. Using precious metals, the white gold watch covered in 18-Carat white gold stones spanning from the case band. The case band has 178 baguette diamonds and the bezel with 100 baguette diamonds. The crown is set with 14 baguette diamonds and one cabochon cut diamond. However, behind the release of the lever, the wearer will be surprised by the image of a man and woman partaking in what can only be deemed “a Happy Anniversary.”

The wearerreleases the lever, theatre curtains open and revealed to the view is a still life hand-painted couple engaged in an explicit sexual act.

They do say beauty is in the eyes of the beholder.

Some call these works of art. Others, well. They might come up with different adjectives.

Now the car;

The Whip: Rolls Royce Dawn

With prices starting at well over $350,000, the Dawn is Rolls-Royce’s only convertible on offer right now. Based on the 1952 Silverdawn model, it’s powered by a 6.6-litre V12 engine that produces 563 hp and 575 pound-feet (778 Nm) of torque, taking it to 60 mph (96 kph) from a standstill in 4.9 seconds; not bad for a car weighing in at 2560kg.

This being McGregor’s personal vehicle we could imagine there were a few special items and accessories added to make a statement.

Our Ten Pieces Worth:

Whether you love or hate Conor, there is no denying his love for showcasing the wealth he has amassed. $4m spent in Dubai isn’t an easy price to gobble, yet for Conor the 15th of January was just another Friday.

Loud, audacious, crafty and sleek: Words to describe his watches and cars. Also,words used to describe Conor McGregor.